Wed, 26 Apr
|Online (& maybe in-person, Amsterdam - NL)
10 lessons rolling out 15 sfmc global white label journeys (email & SMS) in +30 countries in 2 weeks
Taking weeks, months before 1 journey is finally live and running? 10 lessons from a global retailer how they supercharged their SFMC output by working smarter, not harder.
Time & Location
26 Apr 2023, 19:00 GMT+2 – 27 Apr 2023, 19:50 GMT+2
Online (& maybe in-person, Amsterdam - NL)
About the Event
Lessons from a global retailer (+25 countries, +80 brands, +€10M revenue) how to effectively manage a (un)structured chaos of C360, Marketing Automation - ánd be able to roll-out multiple complex automated journeys, in just a couple of weeks.
You have a rich CRM system, data quality captured in the CRM is… mediocre at best, we don't have to fool each other here. You've invested (heavily one might say) in industries finest Marketing Automation software, Salesforce Marketing Cloud. The spaceship to take all your *troubles* away.
Ha, you are no fool, realistic captains as you are. Operating your way through oceans of data, projects, KPI's, stakeholders and what not. So how can you truly turn (your team(s)) into Marketing Automation value creation machines?