Business as Usual

Creating and sending email campaigns, designing email templates, and managing email lists.

Sending text messages to customers and managing SMS lists.

Managing and scheduling posts for various social media platforms, as well as analysing social media metrics.

Enabling, configuring and customising Salesforce Pardot, a B2B marketing automation tool, to automate and manage marketing campaigns, lead generation, and lead scoring.

Cleaning, segmenting, and analysing customer data for targeted marketing campaigns.

Developing and implementing disaster recovery plans, including regular backups and testing of recovery procedures

Regularly reviewing user activity and system logs, monitoring for suspicious activity, and identifying potential security risks.

Ensuring that your SFMC org is compliant with industry regulations and data protection laws.

Setting up automated marketing workflows, such as welcome campaigns and abandoned cart emails.

Integrating SFMC with other marketing and CRM tools to create a seamless customer experience.

Tracking campaign performance and generating reports to measure the success of marketing efforts.