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SFMC.Essentials Values

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Ambition, pragmatically

To be able to achieve really hard things, you have to be ambitious. Be ambitious about the speed, quality and excellence of whatever it is that you are doing. 

 Get. New. Campaign & Journeys. Live. Drive value, every day

Being pragmatic in our approach helps you to reach your goals faster, more efficient and at a fraction of the cost, compared with than more traditional consultancy as you know it.​

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Transparency, completely

Be clear about what you're doing, what you mean to communicate to others, and what you're thinking.

Being transparent helps prevent conflict, improves stakeholder engagement, and helps people understand any situation better.

 SFMC.Essentials experts dare to say no, to you. 

Risks are there. Either to be taken, or mitigated. We start with raising the (un)comfortable questions. We care, a lot. So much that, as long as you are fully aware of what the implications of a choice are and are comfortable with this, we will execute to perfection. Driving value generation campaigns and journeys, every day.

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Ownership is about outcomes. We want everybody to care about the desired outcome.

Sometimes the work becomes caught up in small details, detached from the actual results we want to achieve.

When you take ownership of the outcome, these gaps in understanding become smaller. Ownership is also about trust. We trust you to do what is in the best interest of the company. We trust you to develop your own understandings of the desired outcome and then become strong advocates for it.

It’s up to you to decide how you drive your SFMC efforts. This works two ways:

  1. You’re free in deciding, when, where and what SFMC requests you have.

  2. You’re expected to always think independently. Always speak up if you have reservations about something, work in a way that you think works best. Take initiative.

Do the SFMC.Essentials Values resonate with you?


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