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  • Writer's pictureLaura

Tracking "Click-to-Call" Actions in Salesforce Marketing Cloud Emails

Updated: Sep 14, 2023

As marketers, understanding how our audience interacts with our emails is essential for optimizing performance. One common challenge faced in Salesforce Marketing Cloud (SFMC) is tracking "click-to-call" actions within emails, #sfmcsad :-(


If you've ever wondered how often a phone number is clicked in your email, you're not alone!


In this SFMC.Essentials blog post, we'll explore a clever & pragmatic workaround to track "click-to-call" actions without compromising user experience.



H2: The Challenge: Tracking "Click-to-Call" Actions in Emails

In the scenario described, an email contains a phone image linked to a phone number using the following code


HTML code:

<a alias="Call me" href="tel:+31612345678" target="_blank" title="Call me"><img alt="Call me" src="image_url_of_a_phone" style="display: block; max-width: 100%;" width="50"></a>

When recipients click on the image, the phone number is automatically called. However, SFMC does not track these "click-to-call" actions by default, making it challenging to measure engagement.


The Solution: Track "Click-to-Call" Actions Using an Active Image

Thanks to a creative workaround shared by the Litmus Community, you can now track "click-to-call" actions without redirecting users to a cloud page. Here's how:

  1. Create a cloud page containing an active image that represents the "click-to-call" action. This image can be a 1x1 transparent pixel or any other visual element.

  2. Add the cloud page URL to the email's HTML code, replacing the "tel:" portion of the href attribute. This ensures that the cloud page is loaded when the phone image is clicked, allowing SFMC to track the action.

<a alias="Call me" href="cloud_page_url?phonenumber=+31612345678" target="_blank" title="Call me"><img alt="Call me" src="image_url_of_a_phone" style="display: block; max-width: 100%;" width="50"></a>

3. On the cloud page, use JavaScript to detect the page load event and initiate the "click-to-call" action using the provided phone number.

<script>
  window.onload = function() {
    var phoneNumber = getParameterByName("phonenumber");
    if (phoneNumber) {
      window.location.href = "tel:" + phoneNumber;
    }
  };

  function getParameterByName(name) {
    var match = RegExp('[?&]' + name + '=([^&]*)').exec(window.location.search);
    return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
  }
</script>

With this solution in place, you can effectively track "click-to-call" actions in your SFMC emails without compromising the user experience.


Conclusion

Tracking "click-to-call" actions in Salesforce Marketing Cloud emails can be a challenge, but with the right approach, you can measure engagement and improve your campaigns. By implementing the solution outlined in this SFMC.Essentials blog post, you'll be able to track "click-to-call" actions and gain valuable insights to optimize your email marketing efforts. Happy tracking!


Congrats, you now have the knowledge how to track your CTA's in SFMC emails!

Finding yourself needed some extra pair of brains? Have a troubleshoot session with one of the SFMC.Essentials fixers


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