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  • Writer's pictureLaura

Mastering UTF-8 Character Encoding in Salesforce Marketing Cloud: A Comprehensive Guide

Salesforce Marketing Cloud (SFMC) is a powerful marketing platform that helps businesses connect with their audience in meaningful ways. However, it's not uncommon to face challenges when working with different character sets, especially when you need to switch to UTF-8 encoding.


In this blog post, SFMC.Essentials explores the process of changing the default character set to UTF-8 in SFMC and shares pragmatic tips to ensure seamless integration of this widely-used character encoding in your marketing campaigns.


TL:DR; bring me to the solution please: The Solution: modifying the header for UTF-8 encoding


Understanding UTF-8 and its importance

Before delving into the solution, let's briefly discuss what UTF-8 is and why it's essential for your marketing campaigns.


UTF-8 (Unicode Transformation Format 8-bit) is a character encoding that supports a vast array of characters from different languages and scripts, making it the most popular character set for the internet.

By adopting UTF-8 encoding in your SFMC campaigns, you ensure that your messages are accurately rendered across various platforms and devices, regardless of the language or script used.


The Challenge: changing the default character set in SFMC

As a SFMC user, you may have encountered difficulties when trying to change the default character set to UTF-8. The platform doesn't provide an out-of-the-box option to switch character sets, leaving many users wondering how to implement UTF-8 encoding in their campaigns effectively.


The Solution: modifying the header for UTF-8 encoding

Don't worry! We have a solution that allows you to change the character set to UTF-8 in SFMC effectively. Follow these steps:

  1. Locate the header section of your email or landing page in SFMC.

  2. Modify the header by adding the following line

Content-Type: application/json; charset=utf-8

By adding this line to the header, you're instructing SFMC to use the UTF-8 character encoding,

ensuring that your content is displayed correctly across different platforms and devices.


Best Practices for implementing UTF-8 encoding in SFMC

Now that you know how to change the character set to UTF-8, let's discuss some best practices to ensure seamless integration of UTF-8 encoding in your SFMC campaigns:

  1. Test your content across various platforms and devices: To ensure that your content is displayed correctly, test your emails and landing pages on different platforms and devices, including both desktop and mobile.

  2. Special characters and symbols, be mindful: Some special characters and symbols may not render correctly when switching to UTF-8 encoding. Double-check your content to ensure that all characters are accurately displayed.

  3. Consistently use UTF-8 encoding: To maintain consistency across your campaigns and avoid potential display issues, consistently use UTF-8 encoding for all your SFMC emails and landing pages.


Conclusion

Changing the default character set to UTF-8 in Salesforce Marketing Cloud can be challenging, but with the solution provided in this blog post, you can now implement UTF-8 encoding in your campaigns with ease. By following best practices and consistently using UTF-8 encoding, you'll ensure that your marketing messages are accurately rendered, helping you connect with your audience in a more meaningful and effective way.


Congrats, you now have the knowledge how to change the default character set to UTF-8 in Salesforce Marketing Cloud!

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