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  • Writer's pictureLaura

3 easy steps how to connect Azure AD to SFMC

Updated: Mar 18, 2023

To connect Azure AD (Active Directory) to Salesforce Marketing Cloud (SFMC), you will need to set up a two-way login process using the Single Sign-On (SSO) feature. This will allow users to log in to SFMC using their Azure AD credentials, and will also allow SFMC to authenticate users in Azure AD.


There are a few steps involved in setting up this process:

  1. Configure Azure AD as an identity provider in SFMC. This involves creating an Azure AD application and configuring it with the necessary information, such as the metadata URL and the certificate.

  2. Configure SFMC as a service provider in Azure AD. This involves creating an application in Azure AD and configuring it with the necessary information, such as the SAML endpoints and the certificate.

  3. Test the SSO connection between Azure AD and SFMC to ensure that it is working correctly.

Congrats, you now have the knowledge to connect Azure AD and single sign on on your SFMC platform!


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